Simple, stable account structure
Fewer campaigns, concentrated budget, enough conversions for the algorithm to learn. Most accounts fail from being sliced into too many pieces.
M · Media — Paid advertising
Advertising measured in customers, not impressions
Clean account structure, creative that stops the scroll, and tracking that survives cookie loss. If we cannot attribute the result, we do not call it a result.
Get my free growth auditFrom $1,800 per month
Sound familiar?
- You spend every month and cannot say how many customers it produced.
- Ads worked for one month and then stopped performing.
- Plenty of leads arrive and almost none of them buy.
- The pixel reports conversions that do not match your revenue.
What we actually do
Meta Ads & paid media
Creative at volume
Creative is now the main performance lever. We produce and rotate monthly batches of video and static with genuinely different angles, and let the data decide.
Cookie-resilient measurement
Server-side Conversions API, high-quality events, value per event and CRM reconciliation. We optimize toward real sales, not clicks.
Full-funnel approach
Acquisition, retargeting and recovery, each with its own message and metric. Cold-selling to cold audiences is the most expensive way to advertise.
What you receive
- Ad account audit and restructure
- Pixel, Conversions API and value-based event setup
- 8 to 12 new creatives per month across distinct angles
- Custom audiences, lookalikes and retargeting sequences
- Continuous A/B testing of creative, audience and landing page
- Live dashboard with cost per lead, cost per customer and return
How we do it
GERMINA: seven stages, nothing left to chance
- Week 1
Audit, measurement setup and creative plan.
- Week 2
Launch of validation campaigns on controlled budget.
- Weeks 3–6
Identify winners and scale progressively.
- Ongoing
Monthly creative refresh and weekly optimization.
Frequently asked questions
How much ad budget do I need?
To learn quickly we recommend a monthly minimum equivalent to roughly 50 conversions. For local services that is a modest figure; for B2B lead generation it is higher. We calculate it with you before starting.
Is ad spend separate from your fee?
Yes. You pay the platform directly with your own card and you keep ownership of the account. Our management fee is separate and we never take a percentage of your spend.
Do you only do Meta?
Meta is our specialty, but we also run Google Ads, YouTube and TikTok when the funnel calls for it. We pick the channel based on where your buyer is, not on what we prefer.
Other services
Growth strategy & audit
Find out exactly where you are losing customers before you spend another dollar.
From $1,200 per projectView details
Conversion-focused web design
A fast, clear website built to make visitors act, not just to look good.
From $4,500 per projectView details
SEO
Show up exactly when your buyer searches for what you sell, without paying per click.
From $1,500 per monthView details
Next step
What is it costing you not to show up?
Every month that passes, your competitors take the searches, the AI answers and the space in your buyer memory. Winning that ground back later costs considerably more than taking it now.
We take a maximum of 4 new projects per month so we can do them properly.